Week 5B: Companies Target Market
The target market for my company is definitely an older more experienced audience. With the company being in biotech you have to have more experience and know exactly what you are looking for. The Domann Organization is a executive recruiting business that helps place members into companies in the life science field. Therefore qualified candidates have to meet the profile for each company and be an positive attribute. The target market are definitely older clientele who have companies of their own or are looking to become part of another company in the life sciences.